Creative Lead Digital Marketing Specialist

Integra is one of Regional Victoria’s leading diversified property businesses specialising in large scale master planned communities, commercial development and real estate sales.

Established in 1985, Integra’s vision is to create master planned communities where residents can live, work, play, learn, shop and love where they call home. A multi-generational family business with an enviable reputation built on Integrity and strong core values, the group boasts a vast portfolio of residential, civil and commercial developments across Regional Victoria and South East Queensland and has evolved to be one of consistent quality and industry-leading results.

The newly developed role of Creative Lead – Digital Marketing Specialist is responsible for helping to ensure Integra’s corporate and project brands are strategically positioned and continuously strengthened to increase customer and brand loyalty. You’ll work closely with Integra’s Development Managers and Real Estate team to develop and implement tailor made marketing strategies that complement sales strategies, differentiates the Integra offering from competitors and achieves sales success.

The day to day key tasks:

• Work collaboratively with the Marketing Manager, marketing team and external marketing agency to develop and implement marketing plans
• Support the Marketing Manager with the development and implementation of strategic marketing plans for each project (currently approx. 8 projects)
• Create brand guidelines for all Integra brands
• Support the Graphic Designers in the design of creative assets for campaigns
• Assist with the management of community and project sales material
• Continually improve user experience on digital products to leverage the latest developments in technology
• Support with the management of marketing budgets, reporting, forecasting
• Contribute to monthly marketing reports and dashboards to review and assess the success of campaigns and initiatives

About you – key capabilities and skills

• Tertiary qualifications in a relevant discipline
• Previous experience in a similar role, preferably with expertise in graphic design, copy writing, and using adobe creative suite
• Expertise in website management; CMS, CSS, HTML and Javascript experience
• CRM and Marketing automation experience
• Excellent written and verbal communication skills
• Positive, collaborative, proactive attitude
• High level of initiative with a focus on delivering outcomes

Why join Integra?

• Rewarding salary package
• Senior management role within a well-known locally owned and operated business
• Family friendly – work life balance culture
• Community minded – corporate citizenship a priority
• Referral incentive program
• Wellbeing initiatives

Inspired? To learn more and for a confidential discussion about this exciting opportunity, contact Ange Connor on 0407 833 152. To apply, please send your application letter and current resume to admin@inspirehq.com.au.

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