Social Media Manager

• Own and evolve the social media strategy for an iconic Family owned Ballarat brand
• Influence Beyond the Socials, work directly with the Brand Manager to shape how campaigns and launches come to life, not just how they’re promoted.
• Use your thinking to inform brand strategy, not just execute it.

Are you ready to make an iconic brand impossible to ignore?

Ferndale Foods Australia makes some of the mints, gum and pastilles Australians grew up with, JILA, JOLS, LICORETTE and So Soft, a marshmallow brand that’s already carved out a strong position in the market with plenty of room to grow. They have been doing it from Ballarat for 30 years, 100% family owned, in a market full of big name competitors. This is your chance to build Ferndale’s voice from the ground up and make it genuinely stand out, backed by a business that’s never compromised on quality since day one. They know their customers better than anyone else in the market, and now they need someone who can turn that into a presence people notice.

This isn’t a role where you’ll be managing one brand in isolation. You’ll be shaping the online presence of a whole portfolio of products people already love, with the freedom to experiment, the trust to run your own strategy, and a team that’s genuinely invested in seeing it succeed. If you’ve been looking for a role where your ideas actually shape the outcome, not just execute someone else’s plan, this is it.

The Role:

• Social Media & Website strategy: Owning Ferndale’s social media strategy across JILA, JOLS, LICORETTE, So Soft and more, shaping a bold, consistent voice across a portfolio Australians already love. Strategise with the Brand Manager to make sure every post, campaign and launch lands with real impact and purpose.
• Content Management: Dreaming up content that gets talked about, from building content calendars to overseeing posts, reels, stories, short form video and UGC. You’ll keep Ferndale’s website sharp, ensure everything stays on brand and coordinate with internal teams and agencies to bring it to life.
• Community Engagement: Managing daily interaction with customers across social platforms and the website, responding promptly, monitoring brand sentiment, and building strong online communities around the brands.
• Influencer & Partnership Management: Building genuine relationships with brand ambassadors and influencers to amplify reach beyond paid activity.
• Paid Social Media: Managing paid campaigns while tracking market trends and competitor moves, keeping Ferndale leading the conversation, never chasing it.
• Analytics & Reporting: Monitoring social media performance, preparing regular reports, and turning insights into recommendations that improve engagement and reach, while keeping an eye on competitor and industry benchmarks.

About you:

• You have a Bachelors degree in Marketing, Communications, Digital Media or related field
• A genuine passion for social media marketing and a sharp instinct for what makes people stop scrolling, you’re across every platform, trend and piece of content before most people even notice it’s trending
• Proven experience in social media management and digital campaigns, ideally managing social media for FMCG, retail, consumer goods or related industries with a track record of growing an online presence and outmanoeuvring bigger competitors through smarter strategy.
• Bold and creative energy paired with strategic thinking; you’re just as comfortable pitching a big idea as you are backing it up with a plan that actually delivers results.
• A results driven mindset, someone who thrives on data, spots opportunity fast and isn’t afraid to try something new to get an edge.

Why join Ferndale Foods Australia?

• Have real influence, shape brand strategy at a business where your ideas reach the CEO’s desk.
• Be part of an innovation led company that’s never stopped evolving in 30 years, with more growth ahead
• Take on a broad portfolio of quality products. Lead brand strategy across a genuinely diverse range of loved products, not just one
• Ferndale Foods is family owned and proud. Be a part of a business that’s never compromised on quality.
• Embrace the Ballarat roots, join a business that’s proudly invested in its local community for three decades

If you’re ready to bring your creativity and strategy to brands with real heart behind them, we’d love to hear from you.

Inspired? For further information, contact Ange Connor or Kate O’Connell on 03 5331 1734 . To apply, click the ‘apply for position’ button. Applications close on Monday 7th September 2026.