4 reasons why video needs to be part of your recruitment strategy

Ange Connor

Technology has drastically changed the way we attract and source talent when recruiting. Jobs sections in newspapers are diminishing, online job boards are less effective than what they used to be so in today’s world of technology, how do you attract and source the best talent for your vacancy?


You’ve probably noticed that video is increasingly filling more of your Facebook, Linked In and Twitter Feed. With 300 hours of video uploaded to YouTube every minute and 5 billion videos watched every single day, it’s no wonder there is massive opportunity to incorporate video into your recruitment campaign.

For a good few years now many larger corporates have been using video to tell their story and attract talent to their business. Not only is video being used in the attracting and sourcing of candidates when recruiting but it’s also become increasingly popular for interviewing candidates too, however let’s just focus on the attracting and sourcing today.

If you haven’t yet considered using video in your recruitment strategy to source and attract candidates here’s why we think you should be jumping on board:

1. Video lets you tell your story

Trying to tell your company story, create a vision, promote your culture and bring your job vacancy to life can be challenging to do through a standard written job advert. Video lets you tell your story; for the viewer to see, feel and experience your business, culture, and what a day in the life of the job is really like. Video executed well will create an emotion; a connection, with your potential candidates and engage them in your business and the opportunity.

2. Reach more people

In the job rich – candidate short market we are currently experiencing, attracting and sourcing talent is hard work. If you are recruiting, you want to make sure you are casting the net as far and wide as possible to touch as many potential candidates as possible. Video has the power to reach more people quicker than ever before. Sharing your video through social media channels, uploading it to YouTube, using it on your company website are all great methods to get your story out there and you can target specific market demographics.

3. Reach the right talent

Stats show that when using video in recruitment campaigns, video results in better quality applications. We have experienced this first hand when using videos of our clients to recruit for them. This happens as the result of point one and two above.

4. Video helps you recruit for culture fit

Have you ever read a job advert or attended an interview and been told we have a poor culture or nobody likes working here? No, highly unlikely, every job advert and interviewer is going to tell the job seeker that their workplace is amazing. Video lets you show your culture right from the advert stage, or even before that if you have your video on your company website all the time. The power with video is to get your people involved and let them show what a day in the life of your business is like, or how we do things here at the business. There are no better advocates for your business than your current employees. It is however important to produce a video that accurately reflects your mission, vision and values.

Like the sound of video but need some inspiration? We are loving the This is Us video Revolution Print have produced. It nails who they are, what they do and tells their story better than any job advert ever could; trust me, it will leave you wanting to join their team!

Check it out here: https://vimeo.com/275484920

(Video produced by Mass Motion )

About The Author
Ange Connor

Ange is the Founder and Director of Inspire HQ, one of regional Victoria’s leading recruitment, human resource (HR) and careers agencies. Ange is an ‘ideas’ person and a ‘big picture’ thinker. She loves to challenge the status quo – in fact, that’s how Inspire HQ began.

Ange has supported hundreds of businesses across Ballarat and regional Victoria to attract, engage, motivate, develop and retain their greatest assets; their people. Ange’s unyielding passion and invaluable knowledge of the recruitment and HR industry ensures she delivers the best solutions for her clients.

Ange has held various board positions and regularly volunteers her time to share her industry and market knowledge. She was recently a Councillor for the Victoria and Tasmania region of the Recruitment Consulting and Staffing Association (RCSA) of Australia and New Zealand, and she is a current Board Director of the Committee for Ballarat.

For more useful information, follow Ange on LinkedIn.

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